Saturday, May 23, 2020
Civil War Failed African American - 902 Words
ââ¬Å"The attempts in the Reconstruction period 1865 to 1877 to solve problems caused by the Civil War failed African American.â⬠To what extent do you agree with this statement? 1. Introduction 1. Background: 1. Reconstruction was not only the plan to rebuild the U.S. after the Civil War, but also the process the federal government used to readmit the Confederate States 2. It was complicated because Lincoln ad Johnson had different ideas on how Reconstruction should be handled. 3. Lincoln had his ten percent plan- a confederate state can be readmitted into the union if ten percent of their population took an oath of allegiance. 4. Johnson insisted that the remaining Confederate states must withdraw their secession, swear allegiance to the Union, annul Confederate war debts, and ratify the Thirteenth amendment. 5. Many of the Reconstruction plans were focused on helping improve the lives of African Americans and giving them rights. Ex: Thirteenth, Fourteenth, and Fifteenth Amendments, Freedmenââ¬â¢s Bureau, and Civil Rights Act of 1866 2. Thesis: Even though African Americans were given many freedoms and rights due to laws, amendments, and acts of congress during Reconstruction, the rise of white supremacy groups, the passing of the Amnesty Act and end of the Freedmenââ¬â¢s Bureau, and Supreme Court decisions that undermined the fourteenth and fifteenth amendments caused Reconstruction to collapse and fail in giving African American the rights intended for them. 2. Though AfricanShow MoreRelatedAfrican Americans in The Civil War Essay656 Words à |à 3 PagesAfrican Americans were very questionable at first in the Civil War. The Union Navy had been already been accepting African American volunteers. Frederick Douglass thought that the military would help the African Americans have equal rights if they fought with them. Many children helped in the Civil War also, no matter how old they were. Because the African Americans were unfavorable, black units were not used in combat as they might have been. Nevertheless, the African Americans fought in numerousRead MoreReconstruction Of The United States1181 Words à |à 5 Pagesconstitutions, pledged their loyalty to the United States government, and accepted the newly Thirteenth, Fourteenth, and Fifteenth Amendments. However, reconstruction inevitably failed the South. The legislation of Radical Republicans failed to give protection to freed slaves from further persecution of whites; and it also failed to fundamentally refabricate the social atmosphere of the south. Once President Rutherford B. Hayes implemented the removal of all federal troops from southern states, empathizersRead MoreHow Do You Account for the Failure of Reconstruction to Bring Social and Economic Equality of Opportunity to the Former Slaves766 Words à |à 4 PagesAfter the Civil War, the southern soldiers were going back to devastated cities, destroyed railroads, and many cities were burned to the ground as a result of Shermanââ¬â¢s march from sea to sea. After the Civil War occurred, the slaves were given freedom from their owners, and slavery was banned. That attempt at reconstruction was not a complete fail, but it took a little bit of time for America to give social and economic equality to slaves. There were many attempts made by several different presidentsRead MoreThe American Civil War And The Civil Rights Movement1725 Words à |à 7 PagesAfter the American Civil War (1861-1865), major c hanges which were crucial to the establishment of African Americans in the American society took place. Before the bloody war, slaves were comprised of thirteen percent of the total population of the United States. The treatments they receive from their masters ranged from generous to abusive. The issue of slavery was becoming more and more apparent in social, economic, and most importantly political aspects of the country. In fact, even before theRead MoreThe American Civil War Essay662 Words à |à 3 PagesThe Civil War was a war between the North and the South after several states in the south seceded after Lincolns Presidency. The war first started off as states rights but as the war went on and progressed the war was fighting to end slavery. African Americans had an important impact on the Civil War. There was individual African Americans who made an important impact in the civil war. For example Frederick Douglass he was known for being a escape slave and a good public speaker for his effortsRead MoreThe American Civil War1418 Words à |à 6 PagesGuns fired, smoke lingering in the air, people dying. The American Civil War had a huge impact on the United States. Two compromises took place before the start of the Civil War. These compromises include the Missouri Compromise and the Compromise of 1850. The Missouri Compromise dealt with the crisis in 1819 over Missouri entering the Union as a slave state. The compromise was ââ¬Å"the first major crisis over slavery, and it shattered a tacit agreement between the two regions that had been in placeRead MoreThe Reconciliation of the North and South after the Civil War1186 Words à |à 5 PagesAndrew Johnson signed a Proclamation which promised order and peace to the United States on August 20th, 1865, the Civil War was formally end ed. Though the Confederates had been dominated, there was still a battle to preserve the Southern lifestyle against the impeding Northern republican ideals. President Lincoln had plans to peacefully restore the country to the Union it was prior to the war, but his assassination created set-backs to his plan. While both the North and the South were working toward reconciliationRead MoreWhy Did Reconstruction Fail870 Words à |à 4 Pageshistorically known as the time in America, shortly after the Civil War, in which the United States attempted to readdress the inequalities, especially of slavery and many other economic, social and politically issues including the poor relationship between the North and the South of America. These problems were highly significant in America, and a variety of groups in government tried to resolve these problems, but this only led to the Civil War. Unfortunately although there were numerous new constitutionsRead MoreReconstructions Failure809 Words à |à 4 Pageswas clear to people in the late 1800s that the Civil War caused many national problems along with problems within the union. However, the Civil War assuaged many problems for the country. For example, slavery was abolished, the supremacy of the national government had been confirmed, and secession had been proved false. Some people may believe that the main reason why the congressââ¬â¢ reconstruction efforts to ensure equal rights to the freedmen failed was because virtually no one in America thoughtRead MoreShort Term Effects Of Reconstruction Essay982 Words à |à 4 Pages The end of the Civil War produced many short-term and long-term effects. After the Civil War through 1896, the North and South tried to reunite the United States to avoid being attacked by other countries. While the government tried to solve the problems with rebuilding the nation, their solutions were short term and failed to address the problem. There were many disagreements about Reconstruct ion that lead to conflict in the government and in the South. There were many plans that the government
Tuesday, May 12, 2020
The Invisible Man By Ellison - 862 Words
In response to police brutality, The Invisible Man was written by Ellison demonstrated that through his life racism was entirely present. Ellison, in fact, was faced with police brutality throughout the novel. Ellison wrote a scene in which his narrator dealt with police brutality after giving a speech at an eviction. The police threatened to shoot him and beat all of them. Ellison wrote that his character had known it was due to the racism during the time period. Even so, the rest of the novel involved rebellion groups in which responded to the police brutality and racism. Ellison wrote the book to demonstrate the racism and brutality within society for African Americans. Even so, the effect of police brutality was involved within the book. This made other African-American questioned their identity as to why they were being beaten and abused. Ellisonââ¬â¢s work addressed the response to other police brutalities in earlier times. Then, on January 28, 2015 an African-American man was driving and he stopped at a traffic light while Officer Melendez pulled him over. Dent resisted arrest because he had a suspended license, and then Officer Melendez started to beat him to the ground. Dent was hit in the head fifteen times then the officer placed him in a chock hole causing him to lose his breath and then began to tase him after he was already on the ground lastly the officer bang his head on the hood of the car and Mr. dent Began to bleed from his head. On the police dash cam you canShow MoreRelatedThe Invisible Man By. Ellison1383 Words à |à 6 PagesRaplh Ellisonââ¬â¢s Invisible Man is an example of African American who is dealing with racism against African Americans in the USA. The main character, the narrator, go through the novel with nameless which allows him to show his life experiences with a certain degree of detachment, yet, at the same time offering the reader to see his unique perception of the events that take place throughout the novel. Invisible Man Ralph Ellison filled theme, make a deeper reading of the text is an interesting taskRead MoreInvisible, Invisible Man, By Ralph Ellison1994 Words à |à 8 PagesInvisible Race and Gender in Invisible Man, by Ralph Ellison In Invisible Man by Ralph Ellison, the unnamed narrator shows us through the use motifs and symbols how racism and sexism negatively affect the social class and individual identity of the oppressed people. Throughout the novel, the African American narrator tells us the story of his journey to find success in life which is sabotaged by the white-dominated society in which he lives in. Along his journey, we are also shown how the patriarchyRead MoreInvisible Man By Ralph Ellison1366 Words à |à 6 Pagesfighter left standing, amidst unbridled carnage. The titular narrator of Ralph Ellison s novel Invisible Man, is no stranger to those experiences. In the beginning, he is forced to fight several other black boxers for the amusement of many heckling, white spectators. Through the imaginative use of objects, symbols, allusions, and the actions, thoughts, and purposes of the spectators, pugilists and risquà © entertainment, Ellison seeks to express a powerful image of American race rel ations and women sRead MoreInvisible Man By Ralph Ellison1277 Words à |à 6 PagesInvisible Man, by Ralph Ellison, is a story about a young African American man whose color renders him invisible. The theme of racism as a hurdle to individual identity is present throughout the story in a variety of examples. From the beginning of the novel the theme of identity is evident as the narrator states, ââ¬Å"All my life I had been looking for something, and everywhere I turned someone tried to tell me what I wasâ⬠(Ellison, p. 1254). In the midst of living in a racist American society the speakersRead MoreThe Invisible Man By Ralph Ellison3051 Words à |à 13 Pagesportrayed through the narratorââ¬â¢s, the invisible man, journey through life. The problems with society are foreshadowed by the racism and the symbols of the color white presented in the paint plant. ââ¬Å"The Invisible Manâ⬠by Ralph Ellison depicts the African Americans struggle to be viewed as an equal membe r of society through the narrators struggles through life to discover his individuality or place in society while the white man or the community conspires to ââ¬Å"keep the black man downâ⬠. The story follows theRead MoreThe Invisible Man By Ralph Ellison977 Words à |à 4 PagesBook Review: Invisible Man Invisible Man is an American Literature novel published by Ralph Ellison in 1952. The novel traces the experiences of a young college black man growing up in Harlem, New York. Attempting to succeed in a predominantly white society, the narrator encounters shocks and disillusionments from being expelled from college to hiding in an underground hole to protect himself from the people above. He lives a repressed life as an ââ¬Å"Invisible Manâ⬠for he believes that society ignoresRead MoreThe Invisible Man By Ralph Ellison Essay1613 Words à |à 7 Pagesvary from person to person, but often members of the same race are subject to the same expectations. Ralph Ellisonââ¬â¢s novel Invisible Man explores the intersections of race and power, especially in a society that is very community oriented, as seen when the actions of an individual are reflected on other members of the race as well. Although Ellisonââ¬â¢s protagonist ââ¬Å"the Invisible Manâ⬠and other black men d escribed in the novel, on several occasions behave how they are supposed to, however their superiorsRead MoreInvisible Man By Ralph Ellison1032 Words à |à 5 Pagesmodern society some people leads, and others will follow. Subjects will conditionally generate their own ideas and realize these ideas rather than just be assigned tasks that question their beliefs. The author Ralph Ellison illustrates it best. Ellisonââ¬â¢s realistic fiction Invisible Man perpetuates the manifestation of manipulation over the minorities in this society. As the narrator embraces every identity he has been given, he starts to become more independent, and a leader in his community. WithRead MoreThe Invisible Man By Ralph Ellison Essay2164 Words à |à 9 Pagestrying to rebel against the status quo. Protest literature emerged from the Harlem Renaissance in the 1920ââ¬â¢s to 1930ââ¬â¢s. Protest literature is used to address real socio-political issues and express objections against them. In his novel, The Invisible Man, Ralph Ellison exposes the racism in society by focusing on the culture, in regards to the expected assimilation of African Americans and how the time period largely influenced the mistreatment of the African American population. He also uses symbolsRead MoreInvisible Man By Ralph Ellison1246 Words à |à 5 Pagesauthor of Invisible Man, Ralph Ellison, was born March 1st, 1914, and died April 16, 1994. He was born in Oklahoma City and named after Ralph Waldo Emerson, a famous journalist and poet. When Ellison was 3, his father died of a work-related accident, leaving his mother to care for him and his younger brother. As a young boy, he al ways wanted to major in music, and he went to Tuskegee University to become a composer and performer of music. The summer before his senior year in college, Ellison went to
Wednesday, May 6, 2020
Variables used in Spatial and Regional models Free Essays
Introduction In Geography scale principally concerns space. Scale relates to other ideas, only can we understand scale when it is applied in respect to the totality of the landscape element. In this thesis, I plan to examine how spatial scale problems have been manipulated and resolved. We will write a custom essay sample on Variables used in Spatial and Regional models or any similar topic only for you Order Now I will assess examples of variables used in spatial and regional models at various scales and the methodological dilemmas within spatial analysis and solutions to this. I will also scrutinize the way in which we select scales and some of the trade offs needed in the future to consider continental and global scales. Finally, I argue for a better amalgamation of space and spatial scales into hierarchy supposition. Addressing scale unswervingly, the most frequent form is cartographic scale. Watson (1978) argues; ââ¬Å"â⬠¦ scale is a ââ¬Ëgeographicââ¬â¢ variable almost as sacred as distanceâ⬠and ââ¬Å"well developed policy has been created to balance the scale versus resolution-information content of a mapâ⬠(Board 1967). Maps depict the earthââ¬â¢s surface; this raises the concern of how flat maps disfigure spatial relations on the earthââ¬â¢s surface. In turn, the use of ââ¬Ëanalysisââ¬â¢ scale, includes the use of units to measure phenomena, for data analysis and mapping. Essentially this being the scale for observing and acknowledging geographic phenomena. We can argue that this form of ââ¬Ëoccurrenceââ¬â¢ scale is the ââ¬Ëtrueââ¬â¢ scale of geography, analysing how geographic processes function across the World. It is accepted that a variety of scales of geographic phenomena interrelate; local economies are enclosed with regional economies and rivers are contained within larger hydrological systems for example. Therefore, conceptualizing such hierarchies can be complex for geographers, the traditional method of focusing on a single scale largely continues. Generalization has arisen as a result. This is the view that the world that surrounds us can never be studied or modelled, or represented in all of its full detail and complexity. Perceptibly, scale is of great importance due its consequences for the degree to which geographic ideas are generalized. Generalization is in effect a process of simplification; it includes aspects of collection and development of characteristics and evidence that interest us as geographers. It demonstrates the way in which a study can represent smaller pieces of earth; it tends to be more focused on fine geographic details. For example, if we were to consider the way in which a large scale map will demonstrate more features of the earthââ¬â¢s surface in greater detail than a small-scale map. Geography has often been held under disparagement due to its ââ¬Å"wide nature of topics and deviating points of viewâ⬠(Hart 1982). Harvey argues that ââ¬Å"Inconvenience arising from the search for causality between human and physical environment ideas and the predictions of spatial patternsâ⬠are often discussed (Harvey 1969.) However, Clarke argues that there is a ââ¬Å"widespread connection in terms of the spatial point of view, which cements the study of geographyâ⬠(Clarke et al 1987). Examples of spatial variables include; ââ¬Å"area, direction, range distance, spatial geometries and patterns, isolation, diffusion, spatial connectivity, spatial associations and scaleâ⬠(Abler et al. 1971). Mitchelson has described these variables as ââ¬Å"geographic primitivesâ⬠(Mitchelson, unpublished). Geographical spatial thinking tends to oscillate between two poles as there is no clearly defined geographical or landscape space this had let to the emergence of the concepts of absolute and relative space. The shaping of geographical space is under the influence of both these poles. Harvey argues that absolute space is a synonym of emptiness, Kant supports this by saying that ââ¬Å"space may exist for its own sake independent of matter. Space just ââ¬Ëisââ¬â¢ and should be viewed as a ââ¬Ëcontainer for elements of the earthââ¬â¢s surfaceâ⬠(Harvey 1969). In other words, the job of Geography is to fill this ââ¬Ëcontainerââ¬â¢ with information and ideas. This sums up the Euclidian point of view of absolute scale, usually based on a defined grid system, common in conventional cartography, remote sensing and the mapping sciences. It is relatively easy to view ââ¬Ësub containersââ¬â¢ within a ââ¬Ëcontainerââ¬â¢ and to devise suitable categorization schemes. For example a CBD area may have several districts, areas, or neighbourhoods, all of which may show ever-smaller areal units. With the idea of absolute space, the conception of spatial hierarchies is comparatively uncomplicated. The relativistic point of view, involves two considerations. Initially, space exists only with reference to spatial elements and processes. The ââ¬Ërelevantââ¬â¢ space is clear by spatial processes taking place, e.g. migration and commuting patterns, dispersion of pollutants and even the diffusion of ideas and information. Scales and regions are defined relatively by the relationship between or amongst spatial patterns forms and functions, processes and rates. This means space is defined in non-Euclidean terms, even ââ¬Å"distance may be relativeâ⬠(Harvey 1969). Two areas of landscape separated by a barrier may be close in absolute space but very distant in relative space when time, rates, and interactions are considered. Hence, how a functional spatial process region is difficult to map in terms of absolute space. Calls for a more broad-scale study are evident with demand for advanced techniques and applications of geographic information systems (GIS). Broad scale problems can realistically be solved by these techniques, which use absolute space almost exclusively. It has been argued that most modern work in geography involves a ââ¬Å"relative view of spaceâ⬠(Harvey 1969; Abler et al. 1971) due to the spatial processes and mechanisms involved. There have been a lot of recent debates as to the ââ¬Å"appropriate scale of analysis for various processesâ⬠(Nir 1987). However, there is an agreement between geographic scholars that changes in scale change the important relevant variables. Furthermore, Mitchelson argues that the ââ¬Å"value of a phenomenon at a particular place is usually driven by causal processes which operate at differing scalesâ⬠(Mitchelson, unpublished). We can analyse the study of human migration as an example. Often included are variables in relation to labour demand, investment and business climate, and income, i.e. these are group and structural contextual variables. In comparison, intra-urban migration models often involve the age, education and income of individuals. Similarly, looking at how water supply networks are planned in third-world countries, investigations at a national scale often involve urban and regional water demands. In contrast, at a village scale, walking time and the distance to a spout may be unsurpassed concerns. This leads on to behavioural geography, examining the use of space by individuals and the timing of this use. This approach has been termed ââ¬Å"activity space and time space geographyâ⬠(Carlstein and Thrift 1978). The most routine human activities involve the shortest spaces and time. This is reflected by the view that the ââ¬Å"most frequent movements are of the shortest distance and demonstrate effort-minimization principlesâ⬠(Zipf 1949). Thus how different spatial activities have radically different time and space scales. Spatial analysis has shown methodological problems. Tobler stated the problem of spatial correlation in his first law of geography: ââ¬Å"near things are more related than distant thingsâ⬠(Tobler, 1969). This is the idea that every spatial element may be correlated. Without Toblerââ¬â¢s idea it could be said that the surface of the earth would appear entirely random. Spatial autocorrelation is the basis for the recognition of spatial variability e.g. ground versus water, field versus woodland, high density versus low density etc. Harvey has further argued that it is often ââ¬Å"useful to search for the level of resolution which maximizes the spatial variability of a phenomenonâ⬠. (Harvey 1969). It has also been argued that there is inference of spatial process from spatial form and that most processes are discovered under spatial form, however, empirical results are usually scale specific. In other words ââ¬Å"patterns which appear to be ordered at one scale may appe ar random at other scalesâ⬠(Miller 1978). However, recently, rules have been developed for optimal spatial sampling and data grouping to reduce the loss of such inference, this can be found in work by Clark and Avery 1976. Watson (1978) argues that a solution to poor spatial data coverage is the ââ¬Å"development of a model of spatial relationships that couples to hierarchical levelsâ⬠. In other words, not a lot of studies in geography have combined macrospatial and mircospatial levels of analysis because of the incredibly large amount of data needed, producing very complex models. However, we already have many of the data rich variables at near global scales which can then in turn be used as the driving variables in predicting spatial patterns at much broader scales. It may be appropriate to find the appropriate constraints for the spatial hierarchies of concern in order to improve the spatial modelling aspect of Geography. Steyn argues that ââ¬Å"disciplines concerned primarily with processes such as meteorology are able to switch scales very easilyâ⬠(Steyn, 1981). In comparison, disciplines dealing with phenomenon are often restricted by the size of the actual phenomenon. For example, larger regions tend to incorporate more potential interactions and have a greater degree of centrality bias. In conclusion, the thesis reviews space and time scales from a geographers point of view. It can be found that spatial phenomena comes in a vast variety of different size classes, much work has been conducted across many orders of spatial magnitude. Despite many appeals for multiscaler research e.g. Abler 1987; Miller 1970; and Stone 1968. This is practiced very little, despite evidence that good multiscale work apparently meets data handling thresholds accurately and quickly. As various disciplines under what can be called the umbrella of environmental sciences begin to incorporate diverse spatial dimensions into their research agendas, problems with spatial scale are expected to be encountered. Many of these problems have already been recognized if not solved. Even so, it is still worth noting Clarkeââ¬â¢s (1985) admonition, ââ¬Å"No simple rules can automatically select the ââ¬Ëproperââ¬â¢ scale; for attention.â⬠Essentially, scale is the foundations upon which the home of Geography is built upon. Its various rooms are the arguments and theories behind scale, the floors are the advancements into hierarchical theory. The roof is the final piece solving the spatial dimension scale that places a shelter over Geographers heads and covers us from the elements of inferences in scale. Bibliography Abler, R.F. 1987. What shall we sayTo whom shall we speakAnn. Assoc. Am. Geogr. Abler, R.F., Adams, J. and Gould, P. 1971. Spatial organization: the geographerââ¬â¢s view of the world. Prentice-Hall, Inc., New Jersey. Board, C. 1967. Maps as models. In Models in Geography. pp. 671-726. Methuen and Co., Ltd., London. Carlstein, T. and Thrift, N. 1978. Afterword: towards a time-space structured approach to society and the environment. in Human Activity and Time Geography. pp. 225-263. Clarke, M.J., Gregory, K.J. and Gurnell, A.M. 1987. Introduction: change and continuity in physical geography. In Horizons in Physical Geography. pp. 1-5. Barnes and Noble Books, Totowa, New Jersey. Clarke, W.A.V. and Avery, K.L. 1976. The effects of data aggregation in statistical analysis. Geogr. Harvey, D. 1969. Explanation in Geography. St Martinââ¬â¢s Press, New York. Hart, J.F. 1982. The highest form of the geographerââ¬â¢s art. Ann Assoc. Am. Geogr. 72: 1-29. Miler, D.H. 1978. The factor of scale: ecosystem, landscape mosaic and region. In Sourcebook on the Environment. pp. 63-88. University of Chicago Press, Chicago. Miller, D.H. 1978. The factor of scale: ecosystem, landscape mosaic and region. In Sourcebook on the Environment. pp. 63-88. University of Chicago Press, Chicago. Mitchelson, R.L. Concerns About Scale, unpublished. Nir, D. 1987. Regional geography considered from the systems approach. Geoforum 18(2): 187-202. Steyn, D.G. 1981. On scales in meteorology and climatology. Clim. Bull. 39: 1-8. Stone, K.H. 1968. Scale, Scale, Scale. Econ. Geogr. 44:94. Tobler, W.R. 1969. Geographical filters and their inverses. Geogr.1:234-253. Watson, M.K. 1978. The scale problem in human geography. Geogr. Ann. 60B: 36-47. Zipf, G.K. 1949. Human behaviour and the principle of least effort. Addison-Wesley Press, Camrbdige. How to cite Variables used in Spatial and Regional models, Essay examples
Saturday, May 2, 2020
Green Marketing Campaign in Fiji
Question: Discuss about the Green Marketing Campaign in Fiji. Answer: Summarizing Green Marketing Promotion It is an account of the success story in green promotion and campaign attempted by an US based company with its manufacturing unit in Fiji. In fact, the water bottle based enterprise was one of the very first companies, which ventured into the market with an innovative setup (Bowman d'Estries 2015). FIJI Water LLC was to commercialize the artesian water available in Fiji in different parts of the world. Primarily termed as Natures Best, as the water was availed one of the natural sources, which was an aquifer dated 4500 years old from the Yaqara Range of the Nakauvadra Mountains in Fiji (Jeong, Paek Lee, 2013). The annual consumption of bottled water globally accounted to more than 45 million gallon, which enabled FIJI Water LLC to rope in and sustain with their innovative and sound idea of releasing the footprint. FIJI Water LLC incorporated some strategies that helped in influencing the marker to purchase their product. The adopted strategies are: The market segmentation primarily focused on the positive impact of natural resources, which was corroborated with the health conscious group of people. It also appealed to the fitness and health experts who finally could count as an almost equal alternative to carbonated soft drinks. The objective of making drinking water as one of the trendy products was huge success among the youngsters. This was the key to its revenue and demand demographics of bottled water in USA (Fitts, 2016). The social marketing campaign was one of the major factors for the success of this campaign. This is in relation to the effective marketing within the press, in terms of advertising by fitness brands, carbon reduction promotional procedures, and celebrity promotion techniques and of its high mineral value. The skillful and smart packaging which had a blue cap along with a green body and coherent pricing, FIJI Water LLC was one of the most important determinants of the green marketing strategy. The distributional strategies with the optimum utilization of both the online and offline areas along with its promotional opportunities in various high profile events like the Oscars, with the objective of affordable luxury water ( Jones, Murray Overton, 2017). One more reason that is important is its collaboration with the Carbon Disclosure Project, which has been accepted as the healthy strategy for its PR actions, which also includes the recycling phenomenon. It itself was suggested in its tagline, every drop is green (Jones, Murray Overton, 2017). The Reaction Quality of Fiji Green Marketing Campaign The restrictions on the development of such an innovative idea of the reduction of the carbon impacts related to the bottled water products was very surprising and disappointing , therefore by the virtue of this challenge, they introduced the green marketing campaign , a unique marketing technique which will be the initial steps in protecting our environment (Jeong, Paek Lee, 2013). The attempts that are adopted by the bottled water associate; Fiji Water LLC is a very noble approach, which has been one of the important features that are to be considered while determining the success and operational policies of the enterprise. The incorporation of a healthy phenomenon is significant in nature for a corporate concern. It has eventually reacted with the surrounding agents in terms of its demand, vendor, targets, production etc. The presence of the several beneficial structures, which are necessary for the survival of its production and marketing campaign on a global perspective, reacts with the culture and state of the business. References Bowman, D., d'Estries, G. (2015).U.S. Patent No. D722,872. Washington, DC: U.S. Patent and Trademark Office. Fitts, S. (2016).U.S. Patent No. D748,487. Washington, DC: U.S. Patent and Trademark Office. Jeong, H. J., Paek, H. J., Lee, M. (2013). Corporate social responsibility effects on social network sites.Journal of Business Research,66(10), 1889-1895. Jones, C., Murray, W. E., Overton, J. (2017). FIJI Water, water everywhere: Global brands and democratic and social injustice.Asia Pacific Viewpoint.
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